The importance of web design is often underestimated, or so it would seem based on the abundance of poor quality imagery, image based text and overly complicated user journeys presented across the Internet. But just how important is design to your overall online performance?

Of course, as a digital agency, you’d expect us to say very, but the stats are here to back us up. In fact, design is one of the core influencers on perceived brand image, consumer confidence and purchase intention.

Great design does more than look good, it delivers ideas!

But don’t just take our word for it - here’s 10 statistics to illustrate the importance of quality web design:

1. First impressions count

It takes a meager 20th of a second for visitors to form their opinions of your business, based on the first impressions they gain from your website. This reinforces the need for an aesthetically pleasing web design, which appeals to your target audiences.

2. First impressions last

What’s more, these first impressions last and spread to influence how other areas of your business and content are perceived.

3. Paint a picture in the mind

We might not all be fortunate enough to have photographic memories, but some 90% of all information transmitted to the brain is visual, as visual content is computed at a much faster rate than written content.

4. People do judge books by their covers

Approximately 75% of online users admit to making judgements about the credibility and authenticity of a company purely on their website’s design.

5. A lesson in learning

Around 60% of people are said to be visual learners, meaning they prefer to intake information in the form of pictures over text and are more likely to remember it this way.

6. The need for speed

A whopping 40% of users say they would leave a website if the page took longer than three seconds to load.

7. Attention grabbing

Visual content has proven to be more engaging than plain text information. Articles with image-based content receive around 94% more views than those without.

8. Stay ahead of the curve

Mobile web design is becomingly increasingly important, with 48% of users stating that if a website isn’t optimised or working well for mobile they take it as a sign that the company doesn’t care or is not invested in them.

9. Mobile makes money

62% of ecommerce businesses who optimised their sites for mobiles and touch devices have witnessed an increase in sales.

10. Design matters

In a recent Econsultancy survey a massive 95% of participants agreed with the statement “good user experience just makes sense”, recognising the significance of web design to online performance.

The above statistics quite clearly illustrate the degree to which design impacts upon user behaviour and perceived brand image. Keeping your business objectives and target audiences in mind throughout the design process will ensure you generate the most simple, clear and intuitive digital solution possible. It’s like Chimero said; “People ignore design that ignores people.”

In today’s increasingly competitive online environment design is central to helping your business to stand out from the crowd, effectively portraying your unique selling points, brand and offering. So, think about what message somebody coming to your site with no preconceived conceptions or knowledge of your company will gain.

Unfortunately, when it comes to web design, first impressions make all the difference!