Whether you have an existing Facebook business page or are thinking about creating one, you’ll want to make sure it portrays your business in the best light.
If you’re face(book) palming every time you try and make your business page look polished and need a bit of advice on how to make your Facebook page the business, download our updated, 2016 size guide for desktop and mobile devices.
Social media is constantly shifting and it can be difficult to predict user behaviour but one thing for sure if Facebook is well and truly here to stay. With Facebook live-streaming, reactions, emojis and the number of users growing by the day it’s time for you to get involved, put your best business foot forward and reach your target audience.
As of 2016, 80% of 18-24 year olds, 72% of 25-34 year olds, right through to 56% of 55-64 year olds use Facebook so from millennials right through to retirement age, regardless of your target audience you can reach consumers on Facebook.
Whether you’re an ecommerce business looking to sell products, a professional services business looking to raise awareness and reach out to prospects or a recruitment company looking to engage with candidates, the first interaction your audience will have with you will be long lasting and affect the way they think of your business so you want to get the creative just right.
Pictures speak a thousand words so both your profile image, cover image and both combined are hugely important factors in clearly communicating your brand online.