2013 is coming to an end but it’s just the beginning of some exciting new partnerships and projects. Following our success with other leisure and fitness organisations, such as West Lothian Leisure and Vertical Descents, we’re thrilled to start work on the new Live Active Leisure online presence.
Based in Perth and Kinross, Live Active Leisure is a not-for-profit, charitable supplier of quality sport and leisure services and facilities. Founded over 40 years ago the organisation has grown to encompass 15 venues across five geographical locations with a focus on a number of core business facets, including fitness, sport, wellbeing, young people and the commercial Live Active entity.
Boasting a wide variety of services and facilities, Live Active Leisure has grown its member base and local clientele by investing in its communities and offering value for money. However, with growing competition in the marketplace from private suppliers Live Active Leisure recognised the need to revitalise its digital presence in order to better communicate and manages its full offering and range of benefits to new and existing audiences.
Following a competitive tender, Live Active Leisure selected After Digital to help define, create, implement and manage its new digital strategy and website. After Digital’s digital experts will work with the organisation to define its online audiences and marketplace, in order to design a digital strategy and solution that meets both the company’s and its users’ needs.
As well as designing a visually impressive and user-friendly new website, which will help to categorise core business categories and facilities as well as showcasing merchandise, After Digital will integrate the site with efficient new third-party systems to support online booking and purchases of memberships. This increased new functionality will streamline administration and management for Live Active Leisure, whilst supporting an increase in membership sign ups and sales.
After Digital looks forward to building on this new relationship and working with Live Active Leisure to achieve its organisational objectives and create a dynamic and engaging new digital existence.
Karen Taylor, Marketing Manager at Live Active Leisure, said; “We’re looking forward to a challenging and exciting 2014 and beyond, and are delighted that After Digital is working with us on this essential development to lead business growth. From tender to pitch and onwards, After Digital has been innovative, supportive and enthused about the project and we look forward to working together over the next few months.”