After delving into both the benefits and drawbacks of affiliate marketing in part one of our blog series, today we will explore some top tips to ensure an affiliate programme is equally beneficial to both the business and the affiliate - top tip: if your affiliates are happy, they’ll work harder for you!
Top Tips for Businesses
Communication, as always, is key and the business must communicate with affiliates (especially the most successful affiliates), to maintain a good working relationship. It is also of key importance that all communications are tailored to each affiliate, ensuring they are made aware of everything applicable to them i.e. the latest products and promotions. It is also imperative that all affiliates are updated with any changes to the products or services they are promoting to minimise any claims of false advertising, both accidental or otherwise.
Ensuring all pending sales are validated promptly will guarantee the commission for the affiliate in sufficient time, thus, encouraging them to continue promoting your products / services and remain part of your programme.
As per every other marketing activity, forward planning is essential. In the early stages, recruiting new affiliates is important to creating a stable campaign and having a dedicated page on your website detailing the incentive will facilitate this. Full disclosure of the commission involved, the PPC policy, and voucher code policy will also encourage trust between both the business and the affiliate, ultimately enhancing the relationship.
With false advertising and exaggerated claims previously tarnishing the name of affiliate marketing, businesses must be vigilant and implement security measures for dealing with such an activity. By keeping on top of validations, the business will also be able to monitor fraudulent sales. This will ensure they do not validate as affiliates should not be awarded any commission for sales which were not achieved through best practice or genuine marketing activity.
Top tips for Affiliates
With the benefits to business come the benefits to the affiliate also. It is best practice to choose a handful of products/services, in which you have a genuine interest. Promoting products you have previously used, or services you have consumed are much easier to promote than those you have never used, and this is where false advertising and exaggerated claims stem from.
Researching the market needs and the demand for the product / service will provide an insight into the best ways to promote to the desired audience. Additionally, selecting products/services which align with the topic of the site are likely to return a successful outcome as you are placing relevant products / services in front of an audience who are expressing an interest.
As an affiliate, it is also imperative you stay up to date with new technologies, market trends and the best ways to promote to a range of different audiences. Ultimately, this will ensure an advantage over competing affiliates and is likely to return better levels of commission for you.
Finally, with every marketing activity, tracking and monitoring is essential to a successful strategy. As such, split testing is encouraged to identify the most successful positioning for ads. Taking into consideration the results, marketing activity can be altered to achieve a desired outcome. For full effectiveness, take advantage of some of the conversion tracking software for tracking affiliate campaigns.
Over the course of this two part blog series we have covered both the benefits and drawbacks of affiliate marketing alongside top tips for both businesses and affiliates. This will hopefully aid your decision into whether affiliate marketing is right for your business, but should you have any questions or require additional information into affiliate marketing, please get in touch!