After Digital completes digital integration project for long-term client Pitlochry Festival Theatre and its award winning The Enchanted Forest production.

Now in its tenth year The Enchanted Forest is a spectacular sound and light show set against the backdrop of the Faskally Wood just outside Pitlochry, Scotland. With awards such as Best Cultural Event under its belt, the show attracts audiences from far and wide to experience this unique festival on an annual basis.

Pitlochry Festival Theatre returned to trusted digital agency After Digital to integrate its existing Tessitura ticketing system with The Enchanted Forest website template. The new system provides a seamless transition between the website and an Enchanted Forest styled ticket booking page, streamlining the online purchase process for site visitors and creating an altogether more enjoyable user experience.

Having already employed After Digital to integrate the Pitlochry Festival Theatre website with the Tessitura booking system, the organisation can rest assured that this ticketing solution provides robust and sustainable results, and will respond well to the anticipated fluctuations in online ticket demand in the lead up to the festival.

Derek Allan, Commercial Director at Pitlochry Festival Theatre & Creative Director of The Enchanted Forest, said; "After Digital completed the original Pitlochry Festival Theatre website development and integration with the Tessitura booking system so we felt confident they would again produce excellent results. With The Enchanted Forest growing every year in popularity and scope we were keen to offer visitors a simple and easy way to book tickets online. The new system will improve administration processes and overall management of the event."