As a growing international agency, you can probably guess that we’re super excited about welcoming in our first lovely American client and opening our US branch ‘We are After Digital Inc.’ - wooo, go team After Digital!
Owning, operating and managing a number of top arts venues in Salt Lake County, After Digital was selected through an international tender process to design and develop the website and venue branding. As the organisation’s new creative digital partner we will review UX, redesign and develop the existing website, and create dynamic new organisational branding to better position the centre, creating a seamless connection between venues.
“Center for the Arts is pleased to be We are After Digital’s first North American client. Our team is impressed with After Digital’s deep Tessitura knowledge and experience in building websites that maximize the public facing elements of the software. We believe this partnership will allow us to offer our customers an intuitive, robust and streamlined online experience”
Philip Jordan, Center for the Arts Division Director
Beginning with an in-depth analysis of the Center for the Arts and the marketplace as a whole, our team will identify key opportunities for future growth and positioning through effective branding. Following this, our creative team will get to work on designing a unified theme for all brands, creating a number of concepts for the overall site, as well as sub-brand concepts to strengthen each venue’s landing pages and portray their individual characteristics.
Responsive Web Design
As well as designing a responsive website which will provide visitors with a logical, easy to navigate and visually appealing user interface, the website will be built on a simple CMS which can be managed by all members of the team at the Center for the Arts. A user-first approach comes as standard across all our projects and will be considered at every stage of the process, ensuring optimum UX.
The Center for the Arts is looking to effectively represent each of the unique venues in its online space. As such, the new platform will be designed to generate awareness of each venue and its unique attributes, whilst allowing for greater flexibility around marketing and promotional efforts than currently possible via their website and ticketing system.
The TNEW integration (Tessitura) will allow for multiple venues ticketing to be managed from the one system and customer data to be optimised for better administration and marketing. Our team of experienced Tessitura developers and strategists will work closely with the Salt Lake County Center team, ensuring conversion-driven user journeys are created and functionality developed with the end-user in mind.
After Digital earns its (stars and) stripes
As we push into new international markets, and in order to best serve our new American client, After Digital has now established its US presence in Utah, opening We are After Digital Incorporated. But, we’re not stopping there, there are many more exciting developments planned in this year!
"As we continue to expand our international reach, growth into the US market was a key part of our strategy for 2015. It’s great that we can kick-off our American premier with a project that combines our vast experience in the arts and attractions sector and our advanced understanding of Tessitura integration and development, with a fantastic new client partnership."
David Johnstone, Commercial Director at After Digital