Following their expansion into the US and with an aim to continue to increase brand awareness both in the UK and internationally, Spartan Solutions realised it was time for a new fully responsive website, easily accessible to a global audience. As such, back in 2014, Spartan Solutions selected After Digital to develop a responsive site that better reflected the quality of its offering worldwide.
The brief called for a digital agency to reorganise the structure of the site to present an intuitive and easily navigable interface, combined with a sleek and professional design. With a multitude of informative and professional whitepapers, case studies and scenarios, the ability for a user to access and download information with ease was critical for Spartan. After Digital’s UX and creative team started from a mobile-first perspective, creating wireframes that focused on the prioritisation of content and objectives of the end user.
Making use of the lightweight CMS Statamic, After Digital developed a user-friendly back-end that will allow for simple and effective administration and management.
To effectively illustrate the business offering, the website makes use of bespoke iconography and diagrams to quickly communicate key messages and guide the user journey. Multimedia and CTAs are integrated to further encourage engagement with the brand.
The new Spartan Solutions website offers a seamless and interactive user experience that will continue to evolve with the company as its aspirations are achieved. We look forward to a long and prosperous relationship with the Spartan team.
“It was imperative that our new website supported our US growth into the shale services market. Our customers and prospects are interested in learning how PHALANX apps can reduce cost and improve productivity. It is very important that we present relevant information quickly and in as few words as possible. We worked very closely with After Digital to match the interests of our customers to the user experience on the new website. We're delighted with the results!”
John Glen, Operations Director at Spartan Solutions