In line with If Only…’s recent rebranding exercise, After Digital is excited to announce the launch of a stunning new web design for this long-term luxury travel client.
With a growing international client base, the high-end tour operator If Only… recognised the need to better represent the prestige and luxury of its offering in its branding and marketing messages. As If Only…’s trusted digital partner for several years now, After Digital was asked to translate this refreshed brand image into the online space and create a new site that immersed visitors in the beauty and opulence of the experiences and destinations on offer.
After Digital’s creative experts have maximised on high quality imagery that showcases If Only…’s holiday destinations in all their glory. A collapsible fixed top-level menu and bold CTAs guide the user journey and facilitate a smooth and intuitive user experience.
Social media plugins are integrated throughout the site and key messages highlighted across the board, to encourage engagement and further sharing of If Only… content.
The new design will support If Only… in its continued growth, helping to establish them as a leader in their market and reach out to new, relevant audiences. In addition, After Digital will continue to work with If Only… developing its online presence and creating a new intranet for the company to use to enhance internal communications and administration.
Tom Higgins, Marketing Manager at If Only…, said; “Multi award-winning luxury tour operator If Only... has been spending time reviewing its strategy brand values and how customers perceive the organisation. The process has delivered a new visual identity and strap line 'Travel made Beautiful', conveying brand values that include the company’s high level of specialisation and how our creative, friendly and exceptional staff go the extra mile in producing memorable holidays.
“We wanted images to speak as clearly as words on the new website and asked After Digital to produce a new site design that still retained some familiar navigation, but that also took clients further into new destinations, products and tours.
“In addition, new content delivers detailed factual information that clients seek out before booking a holiday, and as content is added there is the opportunity to showcase the experience and personality of If Only...’s highly knowledgeable destination specialists.
“The site has evolved to convey our dedication to creating the best possible holiday experiences – each tailor made to the clients’ specific needs.”