We’re excited to announce the launch of the bold and beautiful new responsive website for Scotland on Tap.

Established to provide the public (particularly business owners) with all the facts they need to know about the competitive nature of the Scottish water and sewerage market, Scotland on Tap was created by the Water Industry Commission for Scotland in conjunction with The Scottish Government. As such, they needed a modern new website that allowed visitors to easily access and navigate information, and fulfil their objectives online.

In order to reach and engage consumers across platforms, After Digital developed a fully responsive and highly interactive site, which maximizes on JavaScript to create a more interesting and dynamic user experience. The design clearly communicates the organisation’s mission, positioning them as an unbiased promoter of information and positive competition in the marketplace, whereby no one supplier is promoted over another.

The new site provides non-household customers who are looking to switch water supplier, compare water suppliers, or who need a new connection, with up-to-date and impartial information on all processes and suppliers.

Data visualisations were developed to clearly communicate key messages and processes; ensuring information was accessible and consumable. Bespoke case studies were also created by our experienced design team, which integrated custom-styled, interactive Prezi’s to present the visitor with a more three-dimensional and interesting visual experience.

After Digital looks forward to continuing this positive working relationship and seeing how the new website will help Scotland on Tap to achieve its organisational goals moving forward.

Richard Khaldi, Head of Competition at the Water Industry Commission for Scotland, said; "The Water Industry Commission for Scotland is a public sector organisation and for the redevelopment of our business customer website, Scotland On Tap, we therefore required a digital solution that offered the highest quality outcome, whilst also offering value for money. The aim of the new website is to attract and inform all businesses in Scotland about the competitive water market and provide users with a highly accessible and useful interface. We couldn't be more pleased with the new responsive website and all the work After Digital has delivered and although it is early days, traffic seems to be up and we have been getting many, many compliments on the site from both users and our stakeholders."