Just in time for World Theatre Day, we’re announcing our Corporate Sponsorship with the wonderful National Theatre of Scotland.

Here at After Digital, we love working with organisations in the arts. We champion diversity, equality and, of course, community and we believe that aligning ourselves with like-minded organisations is paramount to upholding these beliefs. Currently, we are working with a variety of different companies in the arts and culture industry and we are corporate partners of the Royal Exchange Theatre and the London Philharmonic Orchestra. So, we are thrilled to be adding National Theatre of Scotland to that list - extending an already incredible relationship!

How to Act - National Theatre of Scotland

But we also walk the walk, we offer our whole team a Culture Club benefits package, which allows them access to budget for tickets and cultural events each month, meaning we get to enjoy the fruits of our clients’ (and non-clients) labour. You can find out more about this over here.

NTS may be Scotland’s beloved theatre company but it is internationally renowned. This is a theatre without walls, established in 2006, and they have been responsible for over 250 productions worldwide. Across airports, tower blocks, schools and forests, from large-scale productions to projects tailored to the smallest performing spaces, it’s not hard to see why NTS has the reputation it does. They are known for productions like Black Watch by Gregory Burke, which won four Laurence Olivier Awards, and the award-winning landmark historical trilogy The James Plays by Rona Munro. This was a radical reimagining of Macbeth starring Alan Cumming. It was presented in Glasgow and at the Lincoln Center Festival and subsequently, Broadway in New York. Kickstart your World Theatre Day and see what they’ve got coming up.

We initially started working with National Theatre Scotland (NTS) following a highly competitive UK-wide tender. We were appointed to lead a project looking to establish a clear roadmap for their ‘digital evolution’. Not only did we aid them in the evolution of their website, but we also looked at how digital technology and techniques could be used both from an operational and art production perspective. You can read their case study, along with some other arts and culture based clients, at the end of this blog.

How to Act - National Theatre of Scotland

We then went on to be appointed web partner to deliver their stunning new website, which can be seen over here. The website has already driven significant internal efficiencies, moving away from the team having to manage a separate mobile and desktop CMS to one, centralised, responsive platform.

We are delighted to continue our fruitful relationship with After Digital and to be able to count them as partners for the further development of  National Theatre of Scotland’s website. We have already worked closely with After Digital on the launch of our new website and we look forward to collaborate again for this new chapter in National Theatre of Scotland’s digital development.”

Charlotte Gross – Director of Audience and Media, National Theatre of Scotland.

While we continue our work with them under this sponsorship we will be working to further enhance their online experience for customers, specifically, the development of their online ticketing functionality. This will introduce new functionality that enables the team to access greater value from data and better cater to the diverse range of productions and events NTS run.

We are looking forward to continuing our work and support for National Theatre of Scotland in the future and we will look to ensure that our audience (and team) take advantage of the rich entertainment that NTS has to offer.

Happy World Theatre Day.