Just a fortnight ago we found out we'd been shortlisted for a Scottish Design Award for our work with the Almeida Theatre and for Digital and Creative Business of the Year in the City of Manchester Business Awards (psst, you can read all about them here). So, it was lovely to hear even more great news this morning - We've been nominated for the Best Digital Marketing Campaign at the Big Chip Awards 2016 for our work with long-term client, Illuminated Mirrors (well done to our awesome digital marketing team)!
The Big Chip is both the UK’s longest running digital industry awards and the biggest outside London. It is unique in that it is run solely for and by the digital industry, not to mention that it's also not for profit.
Being the first year that we've entered the Big Chip Awards, we're over the moon to have been shortlisted alongside some big brand entries like Engage with JetHolidays ‘Advent Calendar’ and MBNA Digital with ‘Super September’ for the Premier League Football Card Campaign.
Illuminated Mirrors is one of the UK’s largest and most-popular suppliers of bathroom mirrors, cabinets and Hollywood mirrors. They came to us after experiencing declining search rankings, falling social media engagement levels and diminishing returns from their paid search efforts. We have worked with them over the past few years in order to build a solid digital marketing strategy and campaigns that have delivered a continued and significant uplift in traffic and online revenue.
Combining SEO, PPC, blogger outreach, PR, social media (organic and paid ads) as well as conversion rate optimisation we have dramatically increased return on investment for Illuminated Mirrors and supported their growth worldwide. In the last year alone we've delivered a 152% increase in Facebook conversions, as well as a 25% increase in profits year on year and an 84% boost in YouTube views and engagement.
Last year our work came runner up to Made.com for a coveted Online Retail Award and so we're delighted to continue this success into 2016 and beyond with this new nomination.
Well done to everyone shortlisted in both the ‘Best Digital Marketing Campaign’ category and for all other awards - we look forward to seeing you at the awards ceremony. You can see all the fantastic entrants over here.
Keep your eyes peeled for updates and we’ll let you know how we get on!