There are a few sore heads in the office this morning after the celebrations at Big Chip Awards last night, where we were absolutely honoured to win the Best User Experience Design award for our work with the illustrious Donmar Warehouse.

Donmar website by After Digital
At a sparkling ceremony with over 400 industry professionals, the Big Chip Awards last night celebrated the achievements of businesses from across the North over 24 categories. With winners ranging from KMP Digitata with Aberdeen Airport to Modern English and Foo Fighters, the nominees were a testament to the calibre of work from across the region.

And so it was an honour and delight to have been awarded the Best User Experience Design Award. A category which welcomed entrants from across the full product and service design offering, acknowledging the successful delivery of a beautiful and intuitive user experience from start to finish.

Donmar: A high-end theatre experience

Our entry was with the world-famous Donmar Warehouse, whose website we launched with them back in January 2017. A technically sophisticated platform, the new site not only integrates seamlessly with multiple systems (including their ticketing and CRM solution Tessitura) but also emulates the high-end, quality experience of a luxury fashion retailer. Working closely with the Donmar team, our creatives crafted well-thought out user journeys and focused on minute details, to ensure an elegant, bold and clean website, which emulated the prestige of the theatre.

Since launch, the website has supported an uplift in engagement and sell-out performances across the board.

"I've sent the news around to everyone here and it's an understatement to say that they're totally delighted.

I'm very proud to be working with you. Here's to the next phase!"

- Lloyd Stringer, Head of Box Office & Digital Systems, Donmar Warehouse

"The Donmar Warehouse is known for its character and quality, offering a unique user experience to all who attend. Our aim with this project was to create a website that offered a completely new ticketing experience and focused on beautiful, simple interaction design. The outcome speaks for itself and is the result of a strong, collaborative partnership with the team at Donmar. We're very excited to not only have picked up this prestigious award, which recognises the successful achievements of our teams, but also to continue working with the Donmar to offer the best possible user experience online. Huge congratulations to all involved!"

- David Johnstone, Managing Director, After Digital

Read all about all the Big Chip Awards 2017 winners in the Manchester Evening News here. Congratulations to all the winners and nominees from the team here at After Digital.