After Digital is excited to launch the new SCIAF charity website.
The Scottish Catholic International Aid Fund (SCIAF) works across some of the poorest areas in Africa, Asia & Latin America to help people work their way out of poverty through long-term, sustainable means. The organisation came to realise that their old website failed to engage visitors and meet its objectives of increasing donations online. As a result, SCIAF selected After Digital through a competitive tender process to generate a more dynamic web presence, which would encourage a more active online community.
The new site applies SCIAF’s existing branding and integrates it with modern, bold design to create a visually appealing and easily navigable online experience. Social plugins, fun features and bold calls to action promote interaction with the organisation and, as defined in the original brief, encourage donations.
A robust content management system centralises control of the site for SCIAF’s staff members and allow them to maintain maximum capacity to update and edit site content and structure. This will enable the site to evolve with the charity’s activities and focus.
After Digital has integrated the site with Blackbaud’s Net Community to allow users to easily make donations and purchase Real Gifts, as pat of SCIAF’s practical gift initiative, through the charity’s website. This reduces perceived barriers for site visitors, thus facilitating the donation process.
After Digital, said; “We are delighted to have worked with SCIAF on their website redesign. SCIAF has an extensive library of images and video content from their projects in Africa, Asia and Latin America. The new website is an ideal platform to promote their work and raise awareness about the causes of global poverty, which was previously lacking. The new site design is bolder, easier to navigate and more interactive, which will help the website appeal to a wider audience and make it more accessible.”
Whilst Martin Keane, Online Marketing Officer at SCIAF, tweeted: "@C_Leaver @afterdigitaluk cheers for all the work on the @sciaf site guys 🙂"