Back in January we discussed social media usage in the financial services industry and despite clear benefits of having a presence on social media, for years, many financial organisations have been reluctant to get involved in fear of having their fingers burned.

With 1.59 billion Facebook users, 1.3 billion Twitter users and just over 1 billion YouTube users, it's no surprise businesses have flocked to these channels to reach out to their audience and increase brand awareness and despite unique challenges, it should be no different for organisations in the financial services industry.

Financial Regulations in Social Media

Back at the end of 2015, the Financial Conduct Authority (FCA) finalised it’s guidelines for all financial promotions on social media and we covered the main guidelines in our previous blog helping to keep you on the right side of the law. If you want to read what these guidelines mean for your organisation you can read the blog here however if you’re looking for top tips on complying with these regulations, drop us an email to download our whitepaper.