As a global leader in its market, AutoRek provides expert financial data management software to an impressive client base of niche and blue chip organisations. Formed from API Software, After Digital has enjoyed a long-term relationship with the company, helping enhance its online efficiency and web presence.
With the new AutoRek branding and increasing international brand awareness the company realised the need for a more professional and accessible online platform to reach its global audience and better represent the quality of its offering. Having successfully employed After Digital in the past AutoRek returned to the digital agency to redesign its website and implement effective digital marketing.
In response to why AutoRek selected After Digital for the project, Graeme McKee, Marketing Executive at AutoRek, said; “After an extensive competitive tender process, we are pleased to select After Digital to build, design and maintain our new website. Both in proposal and presentation, their innovative digital concepts and understanding of our business objectives differentiated them favourably.”
The new web design looks to reorganise the structure and content of the site, in order to present a more intuitive and navigable interface. With a rich database of resources, including informative whitepapers, case studies and solution literature presentations, the new website had to clearly format large volumes of information and guide users to key areas, whilst making it easy to access and download data.
The homepage features a bold sliding banner feature, which instantly engages the user and communicates AutoRek’s high quality product and service offering. Calls to action encourage visitors to contact the company, utilise its resources and stay up-to-date with all the latest about the business and its technology.
Built on the Joomla content management system, the new system is a more flexible platform for AutoRek who was previously struggling to update its website, meaning it failed to grow with the business. After Digital’s digital solution provides the company with maximum control, to better manage its online presence and provide a sustainable and robust website going forward.
After Digital is excited to continue this relationship with AutoRek and see what results it will bring the forward-thinking technology company over the next few months.
Following site launch AutoRek tweeted: "We would like to thank the @afterdigitaluk team for designing our new website!"