Glasgow & London digital agency, After Digital, launches new web presence for innovative smartcard technology company Ecebs.

Founded in East Kilbride in 2000, Ecebs is a pioneering smart card software company who recently joined forces with the reputable The Trainline Investments Holding Limited. The company develops and provides the software utilised on cards, terminals and back office systems for a range of industries, including transport, payment, government and banking. Innovative solutions and years of experience have resulted in Ecebs becoming a world leader in advanced smartcard technology.

Ecebs selected After Digital through a competitive tender process to develop its new web presence and reposition the company, clarifying its offering and presenting the company as more personable and approachable to prospective and existing clients.

Clean styling and bold imagery makes for an intuitive user interface, with clear calls to action guiding the user’s attention to key areas of the site, encouraging action or providing core information.  Fresh content is pulled through to the homepage via the ‘Latest News’ feed, allowing Ecebs to engage new and returning visitors and maintain an up-to-date online platform.

Social media is integrated and highlighted throughout the site with a static social media bar and footer panel. This promotes increased interaction with the company across communication and media channels, whilst also signposting users to the new blog featuring relevant, rich content.

The new site also features a vast library of information in the form of downloadable white papers, brochures and case studies, as well as informative videos, all of which aim to better educate and engage Ecebs’ target audiences. All resources are presented in a clear and concise manner to allow for easy navigation and location of data.

After Digital is excited to launch the dynamic new Ecebs website, further enhancing the strong links between the technology and digital sectors and promoting Scottish innovation.

Carin McCullagh, Marketing Manager at Ecebs, said; “From the outset After Digital demonstrated an understanding and willingness to ‘go the extra mile’. The level of customer care and interaction throughout the project has ensured the new website is not only fit for purpose but surpasses our expectations.”