As the saying goes ‘when it rains, it pours’ and being based in Scotland this is particularly pertinent to me. And it’s no different when it comes to the onslaught of jargon in the digital sector. Everywhere you turn these days someone is talking about digital disruption, transformational change, digital impact speed of change, flexible change tracking… the list goes on.

One word, though, in particular, seems to strike fear into even the strongest heart - DISRUPTION.

Here’s the thing, though, if you do your homework, analyse and plan then the disruption shouldn’t really disrupt.

Each organisation requires differing levels of digital transformation (or evolution as we prefer it). There are only a few organisations that need to move at the speed of digital change. Many actually benefit from patience, from deciding what is fad and what is the new reality of their unique digital operation. Only then do they need to ensure that they are adopting this new reality. A recent client of ours was absolutely clear that they needed to meet core expectations, but it was not in their, or indeed their customers’, best interests to be at the cutting edge of digital technology. They understood that as long as they met core user expectations, that was good enough.  And good enough is not a bad benchmark when it is based on realism.

If your core proposition is not a digitally based model then being good enough in digital is absolutely fine as long as you excel on your core product/service offering.

The challenge we’re finding is that there is now so much noise around digital transformation, digital disruption, digital 'blah blah blah' that often clients can’t see their reality and their needs beyond the hype of the marketplace. Yes, you will probably need to embrace digital change in some form. The depth of that change though needs consideration, a steady eye and deep understanding of what you actually need to do to meet your customer's expectations.

The first step is possibly understanding your digital maturity. To understand that, feel free to complete our digital maturity questionnaire and send it over…. we’ll happily have a chat, answer your questions and offer advice on where to focus that initial attention.


Interested in how to start your digital transformation? Contact our strategists today to discuss and get the ball rolling.