In its official blog on Wednesday 15 May 2013, Google announced that it is to start displaying company logos in the search engine results pages (SERPs). Webmasters can add a simple piece of code to their sites, pointing spiders in the direction of their preferred logo. And while Google doesn’t guarantee that it will display this logo, it does state that its search engine will consider this markup as a “strong signal” as to which logo to display.

Why another update?

This change is the latest in an ongoing stream of updates, each of which seeks to make Google’s results as relevant as possible to the user and cement Google’s place as the world’s most user-friendly search engine.

What does it mean for you?

Whilst the phrase “a picture is a thousand words” is so cliched that it has almost become meaningless, its sentiment is particularly relevant here. In today’s time-poor society, users are becoming increasingly impatient. The presence of your logo makes your listing instantly recognisable, inviting users to click through and continue their seamless experience on your site.

Remember that your competitors are likely to soon have their logos appearing in the SERPs, so be sure that your text-only listing doesn't fade into the abyss without one.

Plus, the presence of your logo in the SERPs (even when your listing isn’t clicked) could provide hundreds of thousands of impressions for your brand - great for awareness and penetration.

What do I need to do?

Point Google in the direction of your homepage and the image location of your preferred logo by adding the following markup to your site:

The URL following the “href=” command should be the location of your homepage, and show Google the image location of your preferred logo using the “src=” command.

Let us know when you start seeing logos appearing in the SERPs by commenting on this post, or give us a call if you’d like any advice on implementing the above.