Publication: PerformanceIn
Date: 09 January 2014

PerformanceIN asked us to contribute a guest article about effective channel selection for digital campaigns.

In a heavily saturated and constantly changing digital environment businesses often struggle to be able to identify the most efficient channels to achieve their strategic objectives. In this article we look at the steps you need to take in order to establish the best possible channels for your digital activity.

View the full article at PerformanceIN here.