Publication: Hotel Business
Date: 03 June 2013

Hotel Clinic is a feature of Hotel Magazine whereby experts are asked to answer questions from professionals in the UK hotel industry. Our Head of Digital Strategy, Vivienne MacLaren, was asked - "I really want to promote all our plus points at the hotel, so how can I use technology to engage guests at every stage of their visit?"

Vivienne gave her top tips focusing on the following themes: promote your USPs; be easy to find online; maximise on word of mouth; provide interesting, location-based information; and continue the online conversation and reward loyalty.

For more top tips, get in touch with us today!