Building links was once an easy and almost automated affair, but now if I want to build links for my website, I need to work for them. Not only that, but I need to create a profile that shows backlinks coming from other sites, that way it’s varied in where they come from and which pages they are leading to.

Today I’ll show you what defines a high-quality backlink in 2016 and beyond, followed by an infographic that will give you all of today’s top strategies for building the best links.

How to spot high-quality backlinks

Whether you’re trying to find guest posting opportunities by perusing social media, or you’re simply trying to make contact with other bloggers, you should understand exactly what defines a high-quality backlink before you start building them.

Here are the things to look out for:

  • It comes from a relevant source - You don’t want backlinks from sites that are outside your niche or not even remotely related to your own.
  • The link is from a trusted website - Big sites like Wikipedia, BBC, and so on are high-quality, but for others you should look at the TrustRank and Domain Authority (DA) they have.
  • The backlink brings in traffic - The entire purpose of a backlink is to send quality traffic to your site. If your backlinks aren’t sending traffic, they’re not worth having.
  • Your Backlink is within the page’s content - High-quality backlinks always appear within content. They shouldn’t be placed outside of the main area on their page.

Keep in mind that these characteristics are part of ongoing changes Google makes to its algorithm. Take a look at the infographic below for plenty more strategies for building your backlink profile. Let us know how it helps you in the comments below!

Link Building Infographic

*This post is a guest article and infographic which was created for After Digital by Matt Banner of On Blast Blog.