Publication: International Arts Manager
Date: 17 December 2014

In this month’s digital doctor column, our Head of Marketing, Cat Leaver discusses tapping into the American market and states developing a truly international marketing strategy is pivotal to success.

Currently, digital channels allow you to break down physical and virtual barriers placing your organisations on the global stage. But the big question is, how do you do it and which channels should you select?

View the full article online at International Arts Manager here.