Open to all international businesses selling products or services online, the Online Retail Awards rewards businesses offering great online consumer experiences. Celebrating website design, these awards also celebrate a retailer’s web presence in the online retail sector through both a great website and mobile shopping experience.

We are over the moon to announce we have been shortlisted in the ‘Home & Garden’ category of the Online Retail Awards for our work with long-term client, Illuminated Mirrors.

Illuminated Mirrors Online Retail

We have worked with Illuminated Mirrors since 2013 (formerly under sister brand Fluid Creativity) and after sharing the exciting shortlist news with our team and Illuminated Mirrors’ MD Jamie Bell, we wanted to outline how our online marketing efforts have helped grow this business. Having advised on their ongoing digital strategy, we are thrilled to see IM grow into a global B2C and B2B provider and be shortlisted for this coveted award alongside the likes of Laura Ashley, SCS and Sweetpea & Willow.

Our online marketing team have devised plans incorporating SEO, content marketing, PPC, conversion rate optimisation, email marketing and social media to grow the business. From onsite blog posts aimed at the targeted audience right through to optimised content, we have established a customer-focused brand voice encouraging users to engage with the Illuminated Mirrors site and ultimately convert (also supported by paid search, remarketing).

For a brand with a focus on the beauty industry, it was imperative to grow their social media presence. Utilising Facebook, Twitter and Pinterest as our predominant channels, we have focused on building brand awareness and a base of loyal customers by creating content (with sharing in mind), and building relationships with key bloggers.

Since working with Illuminated Mirrors since 2013, we have seen a significant increase in results for the brand:

  • 1,071% increase in monthly traffic
  • 819% increase in monthly sales
  • 833% increase in monthly revenue

Our results speak for themselves, as do the reviews from our clients.

“I don’t think they could have pleased me more regarding my online marketing. I am a very happy customer.”

Jamie Bell, Managing Director
Illuminated Mirrors

We would like to say a huge thanks to our team for all their hard work on the account over the last few years and also to Illuminated Mirrors for their amazing products. We’re heading along to the award night this Tuesday and are excited to hear the winners. We’ll be bringing you the latest updates on the night, catch up with us over on Twitter…