AA Hotel Group of the Year 2013/14, Macdonald Hotels selected After Digital as its trusted digital strategy and marketing partner and the team were delighted to be helping the company go from strength-to-strength.
With over 45 unique hotels across the UK and 10 resorts across the UK, Spain and Portugal, Macdonald Hotels is an award-winning market leader in the hospitality sector. The website is the company’s shop window to the world and allows for online bookings across its portfolio of quality hotels. The group constantly strives to represent its offering in the online space and reach out to new and existing customers through digital channels and campaigns.
After Digital’s digital marketing team worked with the hotel group to identify opportunities and implement effective campaigns.Our experts advised on content strategy, employed on-page optimisation and SEO, created and managed the hotel group’s affiliate marketing strategy and campaigns, implemented hugely successful online display advertising, utilised remarketing, integrated with paid search and managed activity from their PPC partner to deliver measurable results against the company’s KPIs.
Within the first month the team increased online bookings by 53% and revenue by 31.5%, as well as increasing the site’s conversion rate by 28.6% (based on the same period in the previous year). These results are indicative of our focus on exceeding the expectations of our clients and ensuring we work together to emulate the quality of Macdonald Hotels’ offering in the online space.