Crafting intuitive user journeys is paramount in aiding conversions and keeping your consumers wanting to come back for more. But, like any well-oiled machine, it can not function with missing parts, and a specialist CMS can be that critical part. The open source e-commerce platform Magento provides a range of features to make your online business robust, functional and responsive to the interactions required between you and your customers.

A little history

Originally a creation of Varien, Magento is an open source CMS that uses MySQL and Zend PHP databases, which now powers thousands of ecommerce sites worldwide,

Back in 2011, eBay - the online retail giant - purchased Magento for a casual $180 million. This move initiated the journey for Magento to become the go-to content management system (CMS) for ecommerce businesses. With flexible features and customisation options, the platform gives web developers incredible scope to create seamless purchase paths online.

Magento became the industry standard for building out an online business, with its ability to also communicate with internal stock systems in real-time. But, as with all platforms, it has to keep on evolving. And, back in 2015, Magento launched 2.0 version of the CMS.

With feedback taken from their vast online community of users and developers, they provided processes that could enhance productivity and new functionality that would not only make Magento a better platform, but make their community of users happier and have greater control.
coding for ecommerce store

Brand new UI

Magento 2.0 brings a far sleeker user interface, designed to alleviate previous frustrations with the platform, especially around the training required for administrators. The new drag-and-drop layout allows users to interact with Magento not only from desktop computers, but to interact with the CMS on mobile and tablet - great for administrators on the move.

What’s in the bag?!

The steps involved in Magento 1.0’s standard purchase path were often criticised as too clunky, resulting in potential abandoned carts and lost conversions. Of course, customisation was possible to work-around these problems, but this involved further time and money. Magento 2.0 introduces more intuitive purchase paths, including stored and retrieved personal details (thus reducing the duplication of effort for shoppers). Thus, shortening the purchasing journey and increasing user satisfaction.

Open store sign

Going mobile

We all know the importance of having a responsive website - SEO, UX, CRO - and Magento has now responded to this by making adjustments to their themes, integrating videos and mobile-friendly checkouts within the standard CMS.

Speed, more speed!

With speed being a key element in a website’s quality score (all good stuff for SEO and rankings in search results), Magento began to focus on reducing the loading speed of websites on their platform. From a long and arduous 5-10 second loading speed, to a sleek and quick 1-2 seconds. The faster site speed encourages a more enjoyable user experience (and reduces unnecessary bounces). This speed is achieved through full page caching, which compresses your site’s pages into basic HTML. Also, by compressing images and reducing JavaScript code.

With Magento 2.0 recently celebrating its first birthday, the open source CMS continues to grow in popularity. How have you found the upgrade?

 

Join in the discussion over on Twitter, or contact us at [email protected] to discuss your Magento or ecommerce development needs. We’re here to help!