Mobile’s influence in UK consumers’ media day is more pronounced than ever and it’s been estimated we will spend up to 2 hours 26 minutes each day this year using our mobile phones. Not only does the UK have the highest number of retailers with iOS and Android apps (72%), 40% of all UK online sales take place on a smartphone and consumers in the UK do more online shopping than anywhere else in the world (up to £161 per month on average).

Back in 2010, only 10% of Google searches took place on mobile, rising to 30% in 2013. For the first time ever, mobile overtook desktop in the searches stake with 51% of all searches taking place on mobile and now 67% of mobile users are more likely to buy a product or service when they visit a mobile-friendly site. Additionally, 64% of decisions start on mobile and if a consumer lands on a site which isn’t mobile friendly, 40% are likely to switch to a competitor.

With consumers spending more and more time of their time on mobile it’s becoming increasingly important to get in front of them anywhere possible and ‘be there, be useful and be quick’ in these micro-moments. With mobile strategy playing a more important role moving into 2016, check out our infographic with the latest mobile and ecommerce statistics and insights for this year.