After Digital ventures further with Vertical Descents, launching the dynamic new website and company branding.

Vertical Descents, an expert outdoor pursuits company based in both Cornwall and Fort William, offers an exciting range of outdoor activities, such as surfing, canyoning and coasteering to those looking for adventure and thrill. As the business grows, and the company saw an increasing demand for their offering, Vertical Descents realised that its website and online image was outdated and didn’t effectively represent the brand.

Vertical Descents selected After Digital to revitalise the brand through a well-researched and successful digital strategy. After Digital’s team of digital marketers, designers and developers undertook research and online marketing, as well as creating a new logo, slogan and website, which better communicated the company’s energy, drive and ambition.

The new site maximises on the bold new branding and colour palette to create consistency throughout, as well as making an aesthetically pleasing and intuitive design. User experience has been at the forefront of the design process, ensuring menu structures and calls to action effectively guide visitors through the large volume of information available on the website.

Multimedia has been optimised, with dedicated gallery and video areas to promote Vertical Descent’s customers and their experiences as brand ambassadors. The homepage features a large sliding banner with images of Vertical Descents instructors and customers enjoying the many exhilarating experiences they offer, to instantly engage site visitors and convert them into customers.

After Digital is pleased to launch Vertical Descents’ new online presence and see them grow and thrive across the UK.