Let us introduce you to Kali - the latest member to join the AD Team! Super Kali (fragilisticexpialidocious) will be joining the expanding Marketing Team as an energetic Junior Brand Executive. So, as per tradition, here is her introductory blog...
What attracted you to After Digital?
Definitely their unique culture! AD has a really friendly, engaging, ‘people-persons’ atmosphere in the studio - and I love it! I also love their portfolio of clients. I find arts and culture a really exciting sector so I’m super excited to jump on board.
Tell us a bit about what you did before joining After Digital.
I studied International Fashion Marketing at uni which was great to help me understand and develop my skills within marketing, branding, strategy and creative (I already dress well so that didn’t need developing..)
I sort of fell into Digital Marketing so you could say my background is in PPC & SEO. However at uni I always loved the branding elements of any workshop or live project, hence why I applied for this role at AD. Creating content and conveying a brand’s personality to a consumer is really interesting…to me anyway.
What do you bring to the team?
Some serious style and some seriously bad ‘dad’ jokes…which funnily enough, I get from my Dad!
Or…for 5 years I have been working on marketing & branding projects within the Fashion, Lifestyle, and Retail industries.
What do you do in your spare time?
I absolutely love travelling and going to gigs and festivals. Arctic Monkeys at TRNSMT 2018 - amazing! I am an Ayr United fan, so when I can, I go and watch the Honest Men with my family at Somerset Park! I also love fitness and trying out new classes around Glasgow or going walks along the beach in my hometown of Ayr.
Kali as a youngster with Ayr United's mascot - Pandemonium
If you could only watch one TV show/film for the rest of your life what would it be?
I have always said Friends to this question (classic)...but I've recently been introduced to the US Office which is absolutely HILARIOUS - anything that will make me laugh for the rest of my life!
You’re stranded on an island, what are the three things you would take with you?
True story! I actually have been stranded on an island for a whole MONTH...
Definitely some company to chat to
Some sort of music source (do IPods still exist?)
And a boat?… (What?! A holiday on an island sounds really good)
Kali 'stranded' on an island
What is the most interesting thing that’s ever happened to you?
I skydived in Fiji 2 years ago… and unlike most I would DEFINITELY do it again.
Are you a Starter-Main Course type of person or a Main Course - Dessert?
What's your favourite quote?
‘Whits for ye, won’t go by ye’ - My Gran, The Legend- Mary Brown
Welcome to the team Kali, we can't wait to see all your work...and to hear about the time you got stranded on an island for a month!