After Digital is excited to launch the stunning new responsive site for international travel client MyLuxuryBreak.com (MLB).
MyLuxuryBreak.com is a platform for hoteliers and luxury property owners to sell accommodation, whether this is unutilised space, properties that want to push rentals or just an additional avenue to promote their property. In order to achieve its goals the company required an up-to-date and accessible online platform to present the company to global audiences.
As part one of an extensive two-phase digital project, After Digital’s development experts have taken MLB’s beautiful imagery and design and created a fully responsive site, that is optimised across devices and platforms, creating a seamless, clean and striking user experience to suit today’s multi-device world.
User journey analysis and tracking has allowed for the best possible solution to be developed and ensures that measurability has been built-in from the offset. The responsive design features a bespoke responsive sliding banner and is fully integrated, tailoring content and navigation to MLB’s vast volume of traffic who come through mobile devices, as well as desktop users.
Integration with MLB’s existing customer relationship management (CRM) system allows for data entered into forms on the website to automatically be pulled through and populated into the system, enhancing administrative and management processes.
The site maximises on beautiful photography of the luxury destinations on offer, features bold calls to action to illustrate what is expected of the user and simplify navigation and boasts integrated social media, encouraging visitors to engage further with the content.
In the second phase of this project After Digital will develop an even more comprehensive and sophisticated integration with the CRM system, as well as launching another site for MLB.
Within the first day of the site being live MLB had already received some half a dozen enquiries, as well as achieving several other conversions in the form of competition entries via the site.
After Digital looks forward to continuing to work with MLB and support the company in its growth into the competitive luxury holiday market.
Sarah Mazzone, Marketing Manager at My Luxury Break, said; “Having worked with After Digital in the past I know that there is never a lack of new ideas when trying to present something online. Even when the brief is fairly vague and in need of refinement, they are always more than willing to make things happen. With MLB being a new concept within the fractional, property and luxury hotel industry the idea is to help to promote rental weeks and show the advantages of promotional weeks via a luxurious, elegant and user-friendly website. There is still a lot more to come from MLB and with After Digital's ongoing help and expertise we will be adding a lot more locations in the coming months. After Digital have fully supported the project and made it happen!”