Following a string of fantastic new projects for the arts & cultural sector, we’re excited to add the incredible Royal Exchange Theatre to this growing list of clients.
Entertaining audiences for nearly 40 years, the Royal Exchange Theatre in Manchester is one of the UK’s top producing theatres. The theatre strives to inspire a new age of audiences and artists, whilst maintaining its appeal to people of all ages and backgrounds. Over the years the Royal Exchange Theatre has grown, nurturing creative talent and attracting visitors from far and wide. To continue this success the theatre realised the need to update its website to better position the organisation as both a vibrant local attraction and an internationally recognised cultural hub, and to increase its capacity to sell tickets online.
Following a competitive tender involving agencies from across the UK, After Digital was appointed to reposition the theatre’s online offering, delivering a dynamic new website and efficient Tessitura online ticketing system integration.
Over the years, After Digital has accrued significant experience of third-party integration, particularly with online booking and ticketing systems, such as Tessitura, Blackbaud Patron’s Edge and TOR amongst others. As a result, After Digital is now one of only two officially Tessitura Web Capable digital agencies in the UK, meaning we are perfectly placed to deliver on Royal Exchange Theatre’s requirements.
The new site will provide the theatre with a platform to clearly communicate its unique story and make connections with new and existing audiences from across the globe. Integration with Tessitura technology will streamline the online ticket booking process, customer account set-up and management, reporting and database administration.
We look forward to further developing our relationship with the Royal Exchange Theatre and delivering a dynamic new online presence and ticketing system, which will help the theatre to achieve its organisational objectives and thrive in the online space.
Vicky Bloor, Digital Marketing Officer at Royal Exchange Theatre, said; “We are delighted to have appointed After Digital for the redevelopment of our website. We’re very excited at the prospect of working with them to deliver an innovative, inspiring and accessible site that will help us to increase ticket sales and raise our profile, as well as offering an exciting online experience.”