The recent increase in Royal Mail postage prices has resulted in many organisations opting for the more economic alternative of Christmas eCards in 2013.
Sending Christmas cards is an annual tradition for many organisations, marking the end of the year and the beginning of festivities to employees, customers and shareholders. But in today's environmentally conscious world, traditional Christmas cards are becoming less and less desireable.
In fact, it is reported that every year 30,000 trees are cut down solely to support the festive card-giving industry.
As a result, Xmas eCards, also known as electronic greetings cards, remain a popular alternative for many organisations wanting to spread their festive cheer far and wide, without impacting negatively on the environment. An eCard is a digital version of a greetings card, which is typically distributed via email.
The advantages of eCards over traditional cards for businesses:
- Economically friendly - zero postage fees.
- Branded with your company logo and message.
- Quick and reliable distribution - beat the Christmas postage rush and make sure your cards are delivered on time for the holidays.
- Environmentally friendly substitute - reduce the massive impact traditional cards have on the environment.
- Reusable - one price for a digital eCard which can be used over and over within its lifetime.
- Send to as many recipients as you want without incurring further costs or needing to purchase more cards.
- Reach and accessibility - easily distribute your eCards to recipients across the globe.
When creating your Xmas eCard make sure you use a high quality version of your logo and branding to achieve the most professional finish. In addition, ensure the messaging of your eCard reflects those you are addressing. Recognising that Christmas is not necessarily relevant or doesn’t carry the same meaning for all of your audiences is key. You must be careful not to isolate individuals by assuming that everyone adheres to the same practices or beliefs, and as such take into consideration simple things like the wording of your greetings messages, i.e. “Merry Christmas” versus “Happy Holidays” or “Season’s Greetings”.