Only 2 months into 2016 and we have already witnessed some huge changes across the leading social channels. We’re talking about Facebook’s launch of the Audience Optimisation tool, live video streaming and everyone’s new favourite - Facebook Reactions ❤️.

It’s not only Facebook that’s changing, in the last six months Twitter has had some major updates, introducing Twitter polls and changing it’s famous ‘star to favourite’ to ‘heart to like’ not to mention #RIPTwitter gate last month when there was speculation of the news feed algorithm changing.

With 1.59 billion Facebook users and 1.3 billion Twitter users worldwide (33 million and 16 million in the UK) there is great potential for brands to get involved and reach their target audience. However with changes in social media everyday, it can often be difficult to keep up to date. So… we have rounded up the latest social media statistics this year giving you the lowdown on where you need to be in those 'I want to know', 'I want to go', 'I want to do' and 'I want to buy' moments.

Social Media Insights for 2016