After the successful completion of the Scottish Ballet Connect website, the Scottish Ballet returned to After Digital for the redesign of its main website and the creation of a dedicated Olympics microsite – Dance GB.
Established in 1969, Scottish Ballet is Scotland’s national dance company consisting of 36 full-time dancers who captivate audiences around the world. The company has enjoyed international recognition and developed a dedicated following.
After Digital was selected to create a new Scottish Ballet website that is congruent with the company’s brand image, reputation of quality and elegance. The website incorporates a number of multimedia and social media, including regularly updated videos and interactive content, which will encourage visitor engagement. This content is easily managed through an efficient content management system, allowing Scottish Ballet staff optimum control.
The site features bold calls to action such as a donation feature and newsletter registration, whilst being fully integrated with an efficient ticket booking system and shop feature to make the site transactional. Stylistically the site takes centre stage, with bold use of the company’s beautiful imagery both within site content and banners, and also as vibrant static background images. This creates a unique scrolling effect and promotes an enjoyable user experience throughout the website.
After Digital is delighted to continue its relationship with such a prestigious and celebrated company, and to be given the opportunity to apply its creativity to such an invigorating project.
Heather Crumley, Marketing & Communications Editor at Scottish Ballet, said; "Having worked with After Digital before to develop the Scottish Ballet Connect website we felt confident they could deliver a digital solution that met our needs and engaged our audience. We are delighted with the new Scottish Ballet website, which better represents us as a brand and acts as a fantastic communications and sales platform. We look forward to continuing this relationship and watching Scottish Ballet's online presence grow."