With a passionate team made up of experts in web development, design and digital marketing, After Digital is a growing, full service digital agency in London & Glasgow. This report is the second in the series of 'The Digital Landscape' reports that aim to enhance our understanding of our clients' needs by evaluating the challenges within their particular markets.
With a growing number of clients in the drinks sector we wanted to gain an overview of their marketplace, looking at the digital landscape and the challenges these companies faced, so that we could produce more efficient and informed digital strategies and solutions as a result. Our researchers contacted a range of marketers and directors from drinks companies throughout the UK and found a number of industry-wide challenges.
This report centres on five key themes: measurabilility, digital marketing, technology, multi-channel marketing and internationalisation. Our infographic summarises the report's core findings and some of our recommendations.
To download the full report or read our Arts & Cultural report, please contact Cat Leaver on [email protected] or at 0141 33 11 323.