After Tuesday’s announcement of the recent additions of Diet Chef and Athleat to our digital marketing client list, we’re delighted to add UK-wide charity Retail Trust to this growing portfolio also.

Retail Trust is a UK-wide charity serving the needs of the 3 million people who work in, or have retired from, the retail sector and their families. The charity provides valuable support and expert advice for everything from workplace bullying, housing problems, family issues and bereavement through to redundancy and debt.

With a vast existing and potential online audience Retail Trust selected After Digital to help better position the charity online and increase awareness, sign ups and donations. So far, After Digital’s digital marketers have conducted extensive market research and worked with the charity to develop an effective new content strategy and social media strategy. The team will continue to work with Retail Trust as it launches its new website, in order to support its digital marketing and wider business objectives.

Richard Boland, CEO at Retail Trust, said;The RetailTrust is delighted to be working with the After Digital team. Their thorough researched approach together with their creative input makes for a strong proposition. This is supported by the ability to interpret briefs from laymen and make them work compulsively and coherently. We will work with them for a long time into the future based on our first experiences."

The success of the Retail Trust work and this partnership has resulted in the organisation bringing further business to After Digital for its subsidiary charity brands and new entities. We’ll share more on this soon!

We look forward to building on these projects and relationships in the next year and we can’t wait to see the results of work currently underway with Retail Trust.

Vivienne MacLaren, Head of Digital Strategy at After Digital, said;Our ongoing success, both in winning new digital marketing contracts and with regards to the results we deliver for these clients, is indicative of our increased focus on digital strategy and the passion and commitment of our digital marketing team. Our diverse clients present us with a wide range of interesting challenges to address in the online space and we’re enjoying working together to make the most of digital channels and campaigns to achieve our clients’ organisational objectives.”