Mobile has changed the world - Fact! With 90% of consumers already using mobile devices for pre-shopping activities the mobile commerce industry is expected to be worth $626 billion by 2018. What’s more, with 1.23 billion Facebook users, not only do consumers have instant access to recommendations from friends and relatives, businesses are provided with an opportunity to become more immersive and provide an experience which is personalised and localised.
With this continuous growth in mobile web, Vouchercloud have made some excellent predictions for mobile over the next few years. See their infographic - Portrait of a Mobile Consumer below.