Following a successful beginning to 2015 which saw us branch into the US and acquire Manchester based digital agency, Fluid Creativity, we are excited to launch this fabulous responsive website for our long-term client, Hamilton Park Racecourse.
Establishing itself as a place where business, pleasure and a combination of both come together; Hamilton Park Racecourse is an award-winning horse racing destination with a first class season of fixtures and more. Offering top racing action from May through to September, the venue offers themed entertainment evenings and has something on offer for everyone. From family days to ladies' days, Hamilton Park Racecourse is a must-visit for a great day or night out.
After designing the existing website for Hamilton Park Racecourse back in 2010 and having worked closely with the team over the last few years, we were thrilled when we were selected to redesign a new, fully responsive website which would communicate the prestige and quality of this amazing venue to its target audience.
Kicking off the process with our collaborative approach, core members of the Hamilton Park team had the chance to work with our team of designers and developers to map out key website requirements, milestones and gain maximum exposure into our working practices. During this initial session, our expert creative team then adopted our standard mobile-first approach and wireframed key pages on the website.
With our creative team hard at work, our digital marketing experts took the reigns, immersing themselves in keyword research to best position the racecourse amongst its competitors. Following this, we worked with their team to create an SEO style guide to be adhered to, as well as up-skilling the Hamilton Park team in basic SEO and CMS training.
Created in adherence to Hamilton Park’s specifications and high standards, the website features bespoke functionality in the form of the ‘Next Race Countdown’ and a sophisticated search function allowing users to search by event name. Featuring high quality imagery of race day, exclusive boxes and the restaurants available at the venue, the website also takes full advantage of video content to fully showcase its offering and stand out from the competition.
With a short turnaround time, we are delighted with the end result and are looking forward to continuing the ongoing relationship with the Hamilton Park Racecourse to position itself as a key contender in the UK racecourse market. Don’t just take our word for it, check out this masterpiece here…