We were first approached by Illuminated Mirrors in 2013, with a request to help improve their online presence through a mix of digital marketing activity. Within the first six months, we’d been able to see a staggering 552% increase in organic traffic. However that wasn’t enough for us.
Continuing growth year-on-year, from April 2015 - April 2016 we improved SEO efforts by an additional 77.10%, with the site now in first place on Google for over 75 keywords. On Facebook, visitors have increased by 122%, tracked conversions by over 152% and conversion value has increased by 185%. Our adverts on the channel now cost as little as £0.003, with most averaging £0.01 per click. On PPC, meanwhile, CPC is now as low as £0.30 per click, despite a highly competitive marketplace.
It was these results that won us the Big Chip Award for ‘Best Digital Marketing Campaign’ last Thursday 23 June. Our Eva attended the event and accepted the award on behalf of the digital marketing team. Here, she tells us about the night.
The evening of the 23rd of June was an incredibly special night, not because of the Referendum or because it was the shortest night of the year (St John’s night), but because Sophie and I (complete with a new maternity maxi dress) celebrated the Big Chip Awards 2016 at The Midland Hotel, Manchester.
We were nominated in the ‘Best Digital Marketing Campaign’ category for our work on SEO, PPC, social media, outreach and content marketing with Illuminated Mirrors. The Big Chip Awards are the UK’s longest running digital industry awards, and the biggest outside London - covering all things digital in the north of England, and nothing feels better than an event at home! More than 60 digital agencies and companies were competing against each other to become the winner across 18 different categories and the competition was particularly hard-fought amongst all the agencies shortlisted in our digital marketing category, with names including; Vivid, MBNA, Mediaworks and Topspin. In the end, though, we were absolutely honoured to win!
As the only digital marketing member able to attend from After Digital, once on stage I thanked everyone and I expressed how happy I was to be with my “online project (the award) and my offline project (Baby Sara) on the same stage”. But the award wasn’t just for PPC - it was for the full digital marketing team across Glasgow and Manchester. They were not there, but as soon as I saw the award it was clear - each point of the 5-star pointed award represented a different member of the team who had worked on this account. More than that, the award represents a lot of hours of hard work, creativity and even more perseverance.
The place was absolutely beautiful and the dinner was fantastic (especially now that I’m eating for two). The compere, Bethany Black, was very funny (despite English being my second language, which meant I struggled to comprehend some of the “politically correct” jokes). It was a special night for many reasons and the taste of the victory is wonderful - well done team, truly well deserved!
Want to find out more about the original project? Check out our case study here.