According to a recent report published by Markets & Markets, the expected potential value of the digital asset management market is to reach an incredible estimated $5.3 Billion by 2020. This anticipated growth has been measured against the desirability for not only large corporations but SMEs to switch to manage their assets more efficiently and effectively, particularly by way of adopting digitisation.
As businesses needs around digital files become ever more complicated, with requirements to access assets in real-time, remotely share and manage access levels, amongst many other intricacies, the need for effective digital asset management (DAM) solutions increases. The creation of a DAM system allows for not only more efficient collaborative, real-time working but also more effective branding strategies to be implemented. So, it's not surprising, that we've seen many new offerings come to market, particularly within the cloud-based sphere.
Who uses DAM solutions?
Any organisation with considerable volumes of assets that need to be digitised and accessible online (either publicly or privately). For example, in the past year alone, we've worked with The Courtauld Institute of Art and The Amber Collective to integrate dynamic new DAM solutions. And, we're now working on a brand portal for a major corporate. So, that covers education, art, heritage and retail/brand, but they're also common in media and publications companies, research institutes and major travel and culture organisations.
Why give a DAM?
By adopting a cloud-based DAM solution companies can integrate market-leading systems with their existing digital infrastructure, enabling them to better cater to market and stakeholder needs. What's more, DAM systems allow businesses to derive greater value from their assets.
- Increase productivity
- Create more collaborative, real-time and effective digital workflows
- Better manage, edit, access and use assets
- Establish scalable, robust asset management, which can evolve with you
- Maximise the value of your assets and data, including rich metadata such as rights and IP information
- Increase controlled access to stakeholders
- Version control brand assets
- Track, backup and store assets efficiently, thus increasing security
Failing to use assets correctly can do more than just damage brand identity and reputation. Errors around usage and rights can result in costly legal situations. DAM solutions can eliminate this risk, ensuring assets can be optimised to greatest effect.
Want to know more?
We've created a handy report that looks at all the challenges, benefits and key considerations around implementing a DAM system. You can download it by clicking the button below.
We've recently become an official industry partner to Extensis who offer the leading international DAM solution Portfolio and we've developed our own bridge product to make integrations even more seamless. Drop us an email or give us a call with any questions and we'd be happy to come back to you directly.