We love us a social enterprise (check out our recent launch for the lovely folks over at SEA), so we were excited to be invited to tender for The Wise Group’s new digital strategy and responsive website.
Focused on making a lasting positive difference for people and communities, building sustainable economic growth and creating a fairer society, The Wise Group is a social enterprise which provides solutions to social problems. Over the past 30 years The Wise Group has helped more than 30,000 people get back into work, regenerated communities and built a greener society - some achievement!
The Wise Group came to After Digital as an innovative digital agency who could redevelop their online presence to strategically communicate the organisation’s vision and wide range of services. As a standard across all our collaborative projects, this began with our on-site scoping days, where stakeholders from both teams put their heads together to outline the organisational offering, key goals and the objectives moving forward.
The first strategy workshop invited representatives from all departments of the organisation, in order to gain a holistic picture of what this project should entail and deliver. Workshop two focused on scoping the project out from a technical perspective, analysing key functionalities and requirements, and translating this into initial wireframes. Our Creative Director mapped out core user journeys, identifying priority content and IA for key pages, including the homepage and skills and learning page.
"The Wise Group is delighted to be working in partnership with After Digital on the development of our new web site. Originally we had a short listing of five companies who pitched for the contract. We felt that After Digital bought into partnership working in a big way, had an impressive track record in our sector and were really creative. We are on it together now."
Laurie Russell, CEO at The Wise Group
Still in the design process, the Wise Group website will make use of the WordPress CMS to allow for simple and effective management and administration for the in-house team. The new website will be built according to our responsive web design best practice, providing an intuitive user-centric experience that tailors to the user’s viewing device.
"The Wise Group is an incredible example of a local organisation that has gone on to make considerable impact on a national (and beyond) level and we're absolutely delighted they're chosen After Digital as their digital partner. The project is currently underway and we're impressed with the level of engagement from teams across the organisation, meaning we can get a real hand on approach to translating their needs into their digital vision. We're looking forward to a lasting and fruitful partnership!"
Creative Director at After Digital
We look forward to more work with the lovely Wise Group team over the coming weeks. Keep your eyes peeled for more info on this flourishing partnership.