In today’s digitally-centric world it can be difficult to keep up with all the latest trends, best practice and expert advice.
That's why we started our 'Digital Wake Up' business breakfasts - a series of invite-only monthly events, which look to equip you with all the knowledge and skills you need to compete in the online space, reach new and existing audiences, and generate ROI. All whilst mingling with some other lovely like-minded and forward-thinking business professionals.
Who's responsibility is digital anyway? The dilemma of digital transformation
Start your day with a brew, pastry and an understanding of what digital transformation can mean to your business. And all in the stunning surroundings of the rather funky citizenM hotel.
Wednesday 31st May 2017
08:30am - 10.00am
citizenM Hotel, 60 Renfrew St, Glasgow G2 3BW
Is your business getting the most out of digital? What even is digital nowadays? And, who's responsible for making it work harder for you? Digital is not just about technology - it's all about your people, processes, and then the tools.
Changes in your competitive marketplace, your consumers’ needs and technology often result in ineffective business models or propositions. Digital transformation seeks to revise how your business uses digital, identify the gaps and provide solutions. This process involves everything from your processes, systems, tools and communications, to your people, premises and proposition. Ultimately, digital transformation is all about analysis, planning and delivery. But, is digital transformation a bit shortsighted?
At this month's Digital Wake Up breakfast we'll explore what digital transformation really means, the challenges and major pitfalls, and how we’ve helped businesses like EDF Energy, National Theatre of Scotland and Robert Gordon University to implement effective practices that you can take actionable learnings from.
During this session we will discover:
- What is digital anyways?
- What is digital transformation?
- The steps to achieving true transformation (and beyond)
- How After Digital has helped EDF Energy, NTS and RGU to put digital at their core
- Taking the people on the journey with you
- Driving results
- How to continue to evolve
- Knowing your 'what is' situation - digital maturity test
David Johnstone, Managing Director
Steve Plummer, Head of Consulting
Cat Leaver, Head of Strategy
Come along and wake up with some new digital know-how and some actionable insights.
We look forward to seeing you there!
Register below or by email
Due to the room's capacity and our desire to keep these events intimate, this is an invite-only event and places are offered on a strictly first come first serve basis. Please either book your ticket below or confirm your place with either the person who invited you directly or to [email protected] by latest 5.30pm on Monday 29th May 2017. Places are limited to one per person, unless otherwise agreed.