It’s no secret that marketing plays a vital role in any business. However, with digital technologies and consumer behaviour forever evolving, it can be difficult to keep up sometimes.
Here, at After Digital, we have a team of experts within various fields of marketing; including (but definitely not limited to) branding, social media, email marketing, strategy, data analysis, PPC and SEO.
We recognise and understand that businesses like to upskill and develop their own staff rather than rely on third parties. So, we provide custom training that business owners and managers alike benefit from on subjects that include:
From customer and traffic acquisition data to social media and Google Ads performance, utilising Google Analytics data will give you all the information you need to make meaningful business decisions.
Staying up to date with current social media trends is essential to acquiring new customers and keeping your current followers engaged; social media is an extremely powerful marketing tool in today’s business world. Understanding how to get the most out of social media platforms is key to harnessing them successfully.
Learn how to develop PPC campaigns that will target the right people; increasing clicks and conversion rates while reducing costs. Understanding effective key performance indicators and retargeting methods will boost the results of your paid performance – and we can help you with this!
Being visible and easily accessible within search engines is essential if you want to entice new business. Effective SEO means you can be easily found and we can teach you how to implement strategies to help achieve this. From keyword research, link building and on/off-page optimisation, you are in safe hands at After Digital.
Email marketing is often a marketing tool that is overlooked by many companies — who really wants more emails in their inbox? However, research shows that email marketing is key in today’s business environment and engagement levels are surprisingly high; 80% of consumers prefer to be contacted by email. We can show you all the nifty tricks and techniques to kick-start your email campaigns.
Digital is a vital element in most marketing strategies nowadays. Customers and competitors alike are veering away from traditional media, such as print, and engaging with digital technologies. No matter how knowledgeable you are about digital marketing, we are here to help you implement the right digital strategy for your organisation.
“The social media training I had with Natalie at After Digital was incredibly helpful. She went through all the relevant areas together with examples, then provided a full guide presentation that I could follow myself afterwards. This meant that I could start creating advertising campaigns myself. Fantastic support”
– Pamela Stewart, Brand Manager, Angus Dundee Distillers