Digital Transformation
Enabling organisations to digitally evolve for success.
Your digital strategy is fast becoming a core component of, if not replacing, your traditional business strategy.
Technology is transforming the way we communicate and do business. The web is your shop window to the world and consumers are more expectant than ever. We’re here to help you disrupt the norm—leveraging digital to refresh your business model and drive value and efficiencies. We have a diverse team of strategic, UX, and technical experts on hand to help you transform your area of the business (or it in its entirety) as required. We look at your current digital effectiveness and help you to define your digital vision and strategic roadmap.
Our Digital Transformation services
Digital Maturity
Digital maturity refers to how well supported your business is by digital technology and how effectively your people can leverage digital channels and skills. The aim is to gain a thorough understanding of your current position, which can then be benchmarked against your goals to engineer a roadmap of actions and requirements that are needed to achieve your goals.
Digital Roadmapping
We assist organisations in the creation of their digital roadmap. It should clearly illustrate how you will use digital (technology, skills, channels, and activities) to achieve organisational goals and objectives. The roadmap will provide an action-orientated calendar of workstreams to be delivered over an agreed period.
Innovation Workshops
We view innovation as a key element for success. We have developed a process we call 'Innovation Gateway'. This process enables your board and senior team to mitigate risk, define investment, and manage the innovation process—without stifling creativity and progress.
UX and CX audits
Our design team will audit your entire digital estate; reviewing pages we both agree are key to your success. We’ll support our findings by using tools, such as Google Analytics and Hotjar, to evidence and support any recommendations.
Digital Marketing audits
In order to create a successful strategy we need to know your data inside and out. Our team of digital marketing experts audit your activities across channels like social media, paid search and SEO, interrogating your existing data to identify untapped opportunities and any issues restricting ROI.
Organisational Analysis
Our work looks to establish the current structure, roles and responsibilities, and skillsets; identifying any gaps. From there, we aim to establish an aspirational, ‘to be’ model for digital excellence and provide a full organisational impact report.
We work with you to align digital with your business
Our tried-and-tested process intrinsically links thinking and strategy to the digital roadmap. We seek quick wins to build momentum that immediately impacts the stakeholders’ perception that the roadmap is being actioned. Often, these quick wins are inexpensive and can involve staff training, knowledge share, collaborative platforms, and innovation activity. This momentum is key to building buy-in through visible, early results.
All in the aim of saving you money, driving efficiency, and growing return on investment
Identify internal/external benefits
Every roadmap we deliver focuses on the benefits for the staff and customers. Only by demonstrating the WIIFM (What's In It For Me) factor can we confidently create buy-in and support. All of our recommendations are cost, benefit, and risk-analysed so that we can quickly weigh the benefits versus the risk and cost.
Review any previous work
A core area of expertise is the creation and ongoing development of digital roadmaps across complex and multifaceted organisations. We would look to draw together any disparate pieces of work you have previously undertaken to provide a more holistic overview of where our work should start and end.
Stakeholder engagement
Complex organisations will contain a variety of stakeholders; from staff to customers, departments to external influencers. Our team is built specifically for the needs of the project at hand. All of the proposed team are highly skilled in navigating complex organisations.
Outline quick wins
Momentum is critical to success in delivering digital evolution roadmaps. Our interactive workshops and detailed roadmaps always have some focus around building and maintaining demonstrable outcomes that help the wider organisation buy into the process.
Prioritise needs of your users first
Defining the digital needs of your users allows us to concentrate their precious time and resource on meeting these needs. Doing this alleviates sidetracking onto interesting or nice-to-have technologies in favour of focussed investments to meet actual user needs.
Art of the possible
Aspirational but pragmatic, our approach is to define the now and the future and then map the route to deliver it. We take into account the resources, time, and business-as-usual (BAU) requirements to align future visions with real-life execution.
“I can honestly say that I’ve never seen anything as detailed and comprehensive as this roadmap in all the years I have been working in the energy sector. Particularly one that is sliced up into chunks that we can actually deliver. It is a recipe book from which we can decide what dishes to prepare and serve.”
Our latest works
University of Buckingham
Creating a digital roadmap for the UK’s oldest private university.
