Impressed by our results-driven approach, weight loss ecommerce market leaders Diet Chef selected After Digital to cook up a digital marketing campaign that tempted in new business and increased sales.


REDUCTION in cost-per-acquisition (CPA) for new customers


OVER original sales target delivered


of original CPA target achieved in only half of campaign duration


In 2013, Diet Chef came to After Digital looking for the perfect strategic digital partner to support the top weight-loss company in bolstering the reach of its brand in the online space, thus expanding its customer base. After Digital’s digital strategists and marketers worked closely with the Diet Chef team to realise, implement and manage a series of creative campaigns, including social, online display advertising, artwork and an affiliate marketing strategy.

For the initial campaign, After Digital underwent a series of brainstorming workshops with key stakeholders from Diet Chef, evaluating business objectives and available offers. The team then went on to conduct keyword and marketplace research, identifying opportunities for Diet Chef to take a bite out of their marketplace.

After Digital proposed a promotional display advertising and retargeting campaign, utilising a network that had proven to deliver conversions at low CPA's for similar projects. After Digital's marketing and design team worked together to create a bold ad suite showcasing a discounted offer on Diet Chef's core product, targeted at Diet Chef's key audiences and websites which they regularly frequented. The campaign was then implemented across the network complete with click tags and tracking code.

The Output

The initial display campaign exceeded original objectives, reducing CPA by 383% and exceeding the sales target by over 10%. Diet Chef continued to work with After Digital on a number of other successful campaigns that produced cost savings across their marketing mix and increased online revenues.

Increased sales and online revenue

Reduced spend across traditional marketing

Highlighted creative & digital opportunities


“After Digital's digital marketing team translated our business objectives into innovative and measurable digital campaigns that focused on delivering results for us and benefits to our customers. As well as general consultancy the After Digital team delivered online display advertising and media buying services, ad creative, and produced our affiliate strategy for the year ahead - 2014. All our targets were met or exceeded!”

Diet Chef