With many years experience in the automotive industry, state of the art equipment and solid customer service, Number 1 Plates has grown to be the best place to go for high-quality replacement number plates and show plates. With a bespoke, easy to use onsite plate builder created by our development team, visitors can build their number plate and place their order in one easy transaction.
Back in 2013, Number 1 Plates came to us to develop a creative SEO campaign aimed at increasing brand awareness and driving traffic to their website. Naturally, we were excited to accept the challenge and put our years of experience to practice.
INCREASE in revenue
UPLIFT in online sales
GROWTH in online traffic
We take a holistic and creative approach to all our digital marketing campaigns and our team worked closely with the Number 1 Plates to devise a tailored SEO plan. Our work kicked off with careful research into the company, the motoring industry and their competitive marketplace. A technical web audit was conducted to evaluate existing web performance and identify any issues with crawling, accessibility and indexability. From this, it was uncovered that we needed to develop keyword-optimised content - both onsite and off - to increase interest and encourage relevant audience engagement.
We went on to create detailed user persona analysis profiles for each of their core audience groups and held brainstorming sessions with the Number 1 Plates team.
We always aim to get well and truly below the surface with a brand, understanding key industry trends and competitor activity, allowing us to monitor changes in the marketplace and make sure our marketing campaigns are both reactive and powerful.
The success of our original search engine marketing campaign, which incorporated content marketing and SEO, meant Number 1 Plates returned to us to develop their social media strategy and have since contracted us on a retainer basis for the past two years, working across SEO, SEM and social media marketing.
Having reviewed their existing social media presence and outlining a new strategy for success, we began cultivating a dynamic social media presence, across channels, targeted at the core audience of motoring enthusiasts.
"I can honestly say that we never thought we would have grown this much and this quick, I can’t thank After Digital enough for having the knowledge, resources and skills to be able to turn our start-up, internet-only business idea into a thriving success. Only 2 years in and we now employ 6 full time staff. Thank you once again.”
Number 1 Plates
Since the beginning of the year, the Facebook page has grown 32% through a mixture of organic and boosted posts (Facebook ads were initiated at the beginning of December 2015) and our ads now cost 95% less than ads of a similar type (both historically for this client and across the industry). Number 1 Plates is delighted that the cost per engagement is as little as £0.01 for many of their ad sets.
REDUCTION in Facebook ad costs
GROWTH in social referrals
Across the board, our campaigns have resulted in continued year-on-year uplift to web traffic, transactions and revenues. In 2015, Number 1 Plates experienced a record year of sales, whereby we increased online sales by 95% and revenues by a massive 99.5%.
Our SEO and content marketing efforts have massively bolstered relevant web traffic, with sessions up last year by 89%, unique visitors growing 83% and a significant uplift in engagement metrics, such as 84% growth in pageviews.
Creative social media marketing, management and campaigns have continued to drive brand awareness and engagement, with an increase of 310% in social referral traffic to the website.
We continue working with Number 1 Plates generating ongoing results and measurable ROI.