With a desire to increase donations, ticket sales and enhance the user experience, After Digital was cast in the role of trusted digital partner, to deliver an ovation inducing, fully responsive website for the Royal Exchange Theatre.


Visits attained in the month of launch


Traffic coming from delighted mobile users


Users driven to the new website


Beginning with an in-depth analysis of RET’s market position and the marketplace as a whole, opportunities for future growth were identified to facilitate the redesign of the website, making best use of content, information architecture and key user journeys.

A resulting strategy was implemented looking to expand quality content, make the website more social and engaging, and attract quality inbound links, thus boosting authority in search engines.

Our experience of best practice responsive design in combination with work across numerous complex Tessitura integration projects meant we were able to not only hit the brief but support the RET in addressing a number of further core considerations. With the volume of updates and flexibility required in mind, an open source content management system, such as Joomla was essential for the RET, allowing staff to take full control of their website moving forward.

The design process began by defining key user journeys followed by storyboarding and wireframing to visualise priority information and actions, whilst informing the final web design. Working within a user-first creative process, the website was tailored to the needs of the RET, in order to meet both their own and their users' key objectives. This bespoke design means content is now accessible in just a few clicks, encouraging users to interact with the site and in turn, enhancing the site’s performance and the user experience.


A creative partnership which effectively positions the RET as the internationally recognised centre of excellence that it is.

“At our initial meeting we discussed the requirements for the new site and areas of bespoke functionality and after some fine tuning through further discussions and collaboration, we are delighted with the end product. The team made the journey an enjoyable experience with their hands-on and results-driven approach and we now have a website to be proud of. The website looks fantastic and we look forward to continuing to work with After Digital to further improve our visitors' web experience.”

Royal Exchange Theatre