Nestled in the picturesque Glenlivet estate, within the infamous whisky producing region of Speyside, the distillery is named after the highest village in the Scottish Highlands - Tomintoul. After years of searching for the perfect home, this natural and unspoilt environment and focus on world-class whisky made this the perfect location, and you can taste it in every glass.
Year the distillery was built
Anniversary July 2015
Looking to emulate these pure and authentic values and to develop an online presence that was a true extension of their brand, Tomintoul asked After Digital to design and develop their new responsive website. Having already developed the parent brand site for Angus Dundee back in 2013, phase two of this fantastic project involved the redesign and development of its two brands: Tomintoul and Glencadam.
- Utilise high quality imagery to increase sales from existing customers both in the UK and internationally
- Utilise video and multimedia to tell the story of the brand and engage users
- Include strong CTA's on the homepage and throughout to encourage interaction
- Portray the easy going, modern, quirky and contemporary brand image of Tomintoul
With a well established understanding of the parent company Angus Dundee, we worked with the Tomintoul team to get under the surface of this unique brand. After identifying challenges with the existing Tomintoul website and key objectives for the new website, our marketing team and design teams advised on best practice for structure (UX), content (IA) and SEO before the wireframing process began.
UX Design and Wireframing
Making best use of Tomintoul’s existing content and starting from a mobile-first design perspective, our creative team wireframed key user journeys and pages of the site. An image-led approach aimed to depict the modern and contemporary brand, as well as promoting the impressive whisky range. Taking the unique bottle shape and the strong branding, an attractive, modern and elegant website was delivered emulating the freshness and purity of Tomintoul whisky.
As well as portraying the hand-crafted, subtle characteristics of this award-winning gentle dram through imagery, a unique looping video banner highlights the origins and organic nature of the whisky reaching out to key target markets and inviting audiences from around the world to engage online.
Bespoke Web Development
With three websites making up the Angus Dundee suite we created a bespoke multi-site manager solution in the open source Joomla CMS, allowing for the Tomintoul team to take complete control of their website and providing maximum flexibility.
“With years of experience in the international drinks market and boasting Gordon and MacPhail and Benromach whiskies as two of our best clients, we were delighted to add Angus Dundee and it’s sub-brands into the mix. Having won awards and commendations for our work in this sector we brought our industry experience to the project and delivered a website we can all be proud of. With a big focus on quality imagery throughout, we are delighted with how the website conveys the uniqueness of the brand and can’t wait to get started on the Glencadam website.”
David Johnstone, Commercial Director,